This is not a Pride flag. It’s just a totally normal, legally compliant municipal design featuring rainbow stripes, a sego lily, and absolutely zero political commentary whatsoever. Nothing to see here, folks.

...Except it’s also a giant middle finger to the Utah legislature.

After Utah lawmakers passed HB77 to ban Pride flags from schools and government buildings, Salt Lake City responded the Utah way: with creative compliance, smart design, and a little bit of “bless your heart.”

So if the state wants to play petty politics, we’ll play too. We’ll just play smarter.

Wear it, gift it, flaunt it. This collection is for anyone who believes in queer joy, loophole lawyering, and the right to exist colorfully, even in the face of legislative tantrums.



• 100% certified organic cotton 3/1 twill

• Fabric weight: 8 oz/yd² (272 g/m²)

• Dimensions: 16″ × 14 ½″ × 5″ (40.6 cm × 35.6 cm × 12.7 cm)

• Weight limit: 30 lbs (13.6 kg)

• 1″ (2.5 cm) wide dual straps, 24.5″ (62.2 cm) length

• Open main compartment