Sorry Brigham, we’re rewriting the plaque.

This design reclaims one of Utah’s most iconic sayings and makes it fabulously clear: this is the place for Pride. For joy. For belonging. For taking up space in a state that’s tried to erase us and underestimating us ever since.

Whether you were born here, raised here, or claimed your queerness in the shadow of a mountain range and a pioneer legacy, this one’s for you.



• 100% certified organic cotton 3/1 twill

• Fabric weight: 8 oz/yd² (272 g/m²)

• Dimensions: 16″ × 14 ½″ × 5″ (40.6 cm × 35.6 cm × 12.7 cm)

• Weight limit: 30 lbs (13.6 kg)

• 1″ (2.5 cm) wide dual straps, 24.5″ (62.2 cm) length

• Open main compartment