Sorry Brigham, we’re rewriting the plaque.
This design reclaims one of Utah’s most iconic sayings and makes it fabulously clear: this is the place for Pride. For joy. For belonging. For taking up space in a state that’s tried to erase us and underestimating us ever since.
Whether you were born here, raised here, or claimed your queerness in the shadow of a mountain range and a repressed frontier legacy, this one’s for you. It’s Utah heritage, updated with better values and way better colors.

• 65% recycled polyester, 35% recycled Airlume combed and ring-spun cotton
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• 32 singles
• Unisex sizing, regular fit
• Side-seamed construction